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It’s 2022 and the time for business to re-evaluate their processes for local search. As Google continues to develop their algorithms, it’s becoming more critical to create content for local SEO. Businesses need to understand the factors that affect their rankings in these searches in order to stay ahead of the competition. It’s so similar to that of the rat race we heard when we were in school. Search Engine Optimisation (SEO) remains one of the most crucial aspects of marketing, especially if you’re a start-up business.
If you’re looking to get on the first page of your local area, hire the best digital marketing consultant who will take your business a notch higher. The local search results seem to be the first thing we see when we search for a local service. It has a deep impact on the first impression and choice of the potential client. Local search is a crucial aspect of your digital marketing strategy.
Google Ads, formerly known as Google AdWords, through their innovations can drive traffic to your site. Google Ads are an advertising service by Google that allows business to display ads on Google search results and its advertising network. You can also use it to improve the search engine optimization of your website. A certified digital marketing professional will simplify the game for you.
How to Drive Traffic to Local Business Websites Using Google Ads?
Here are some of the ways to drive traffic to local business websites using AdWords:
They would make your business more prominent on Google Maps too. This is so because Google shows these ads for “near me” searches on both Google Maps and Google.com. A digital marketing consultant for small business can guide you on this.
You can test Google’s Local Inventory ads (LIAs). LIAs is similar to shopping ads and is a great way to let nearby shoppers know you have what they’re hunting for.
Shop Visits gives an estimation of how many people visited to your shop because after coming across your advert. This information can tell you about how your local online advertising works to increase shop traffic for your business. This can also help you to design even better, smarter local Ad campaigns.
Here’s list of tips to help you improve your Google Ads campaigns and drive more traffic and leads:
You can also experiment with Ad messaging, keywords, and more. Try running two variations of the same Ad within each Ad group and mix up your bidding strategy.
For example, if a keyword is sending a lot of traffic to your site, and you are also seeing a high bounce rate (when someone clicks your page and then leaves immediately), you would know that this keyword is not relevant.
Reallocate your budget and bid on keywords that drive traffic and generate leads.
If you’re targeting the exact match keyword option, you can try using phrase match or broad match modifier. If you’re already using phrase match or broad match modifier, you can try broad match instead. Plus, these changes will allow your Ad to appear for even more searches that could increase site traffic.
A digital marketing strategist can guide you on these hacks.
When mobile users search on Google, they are typically trying to find a solution to an immediate need. If they’re searching for a bakery right now and your Ad shows up but you’re closed, it means that you’re paying for a click that will never reap a conversion.
Positive reviews, put in checkout pages and contact pages can increase website conversion rates. You can use a simple Google Ads copy test to find out which review drives the most of the clicks. Use that review on your site and check the conversion rate before and after you add the review.
But how to do these?
Online advertising can do wonders to help your business increase traffic. The top marketing experts in the world have been playing an active role here. When you create a Google Ads campaign that helps people to find you both on their screens and in the street, you can put yourself on the map as a go-to destination for the stuffs that your local customers want. Local businesses can also use the Google Ads’ testing capabilities to optimize their websites. Driving traffic to local business websites using Google Ads has several benefits. It increases your brand’s awareness, builds large audience and reaches the right audience at the right time. You could also reconnect with your old visitors with the help of Display remarketing and RLSA campaigns. Just because a business is “small” doesn’t mean that it can’t use some of the optimization tricks. Follow these tips and get ready to use the right visuals and texts for your Google Ads to get the most of it. Plus, if you are not sure how to make it work effectively, Propel Theory, the top marketing agency in USA is an expert in this.
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