Do you want to kickstart your career in google ads? Do you run your own business, or do you want a professional career in running successful google ads campaigns? Then, this google ads bootcamp will provide all the fundamentals of google ads you will need in a short term program. Through this google ad words bootcamp, you will gain not only theoretical strategies, but also practical skills that will help you create google ads campaigns. You will learn about the key concepts of google ads strategy, keyword research, increasing quality score and creating different types of campaigns. This Google ads Bootcamp is carefully designed with multiple sections so that you can grasp the core components of google ads campaigns effectively. You can reap the benefits of a complete google ads course wrapped smartly in the form of an ad words Bootcamp
This google ads bootcamp will teach you strategies to setup campaigns on search and display network. You will gain hands on experience in all types of campaigns and keyword research.
You will work on real life google ads projects. This will act as a springboard to your career in google ads
Expert tips on google ads campaigns, keyword research and using reports and metrics
The only thing constant in the google algorithms is change. Stay updated with the latest trends and algorithms of various search engines
Learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating campaign improvements.
Digital Marketing Career Options
Introduction to the Conversion funnel
Acquisition vs. Retention marketing
Campaigns vs. channels
Buyer Personas
Value proposition Design
B2B & B2C Positioning
Understanding Google & Bing Algorithms
Website Planning & Content Structure
On-Page SEO
Off Page SEO/Link building
Technical SEO
Local SEO
Advanced SEO Tricks
Tying Content to the Conversion Funnel
Content Types: Quality vs. Quantity
Content marketing metrics & platforms
Social media channels for distribution
Social media Goals & Metrics
Social media management Technology
Paid social advertising platforms
Google ADs & Bing ADs
Campaigns: Search, Display, Video, Mobile & Shopping
CPC bidding and optimization
Paid search metrics & Custom Reporting
Audiences & Re-marketing
Automation & Scripts
Advanced PPC tricks
Email broadcasts & Drip email campaigns
Omni-channel Integration: Email, SMS,
WhatsApp, Messenger, Bots
Autoresponders & Workflows
Copy writing & Design best Practices
Email marketing metrics
Lead Scoring & Conversion
Advanced automation tricks
Google Analytics & Heat Maps
Account Setup & Understanding Reports
Dashboard & Segmentation
Marketing metrics & best practices
Attribution, Goals & Conversion Tracking
Landing Pages & AD Copies
User experience and Design improvements
Students
Courses
Trainers
Corporate Clients
Every week, as you progress through the Digital Bootcamp projects, you will discuss one-on-one with your mentor. You get to ask them questions about the course, clear your doubts, get feedback on projects, or you could ask for career advice. This mentorship time can be filled with all the help you need.
available from 10:00 – 19:00
Address 3212 River Rd, Frankfort, MI, 49635
Email contact@company.com
