How to use Snapchat for Business

How Businesses Can Leverage Snapchat Marketing

Snapchat is one of the most popular social media platforms for sharing short videos and images. It has a large user base of about 347 million daily active users around the world (July 2022, datareportal) and is especially popular among millennials. If your business wants to connect with people between the ages of 18 and 35, Snapchat is the place to be.
Your business can use this platform effectively to promote products or services to the right audience. Snapchat launched in 2011, and as of 2022, it is still one of the top 15 most-used social media platforms in the world. There are millions of Snaps created, sent, and seen every day.
Many companies are adopting Snapchat marketing in order to promote their business. It’s a photo and video-based social media platform that allows users to share photos and videos with friends, family, and followers. Although the platform was originally designed for people to share personal moments, it has evolved into a marketing tool for businesses. It’s an ideal platform for businesses to promote their brand by telling a story through a series of videos and images.

Importance of Snapchat for Business
Over the years, Snapchat has quickly become one of the most used social media platforms for marketing. The platform is very visual and interactive, which makes it perfect for promoting your business.
Snapchat Marketing is not only about taking snaps and sending them to your friends. It’s about creating engaging content that will hook your audience and get them excited about what you have to offer. The best way to engage your audience on Snapchat is by making your content as interactive as possible – this will make them want to take more snaps!
There are many ways for businesses to leverage Snapchat marketing, but the most popular way of using this app for business promotion is through stories. The stories on Snapchat are a collection of snaps that users post over 24 hours, which disappear after 24 hours or when they are viewed by all the users who follow the account.
You can also create ads on Snapchat, which appear as sponsored posts between friends’ stories or in the Discover section of the app. These ads can be targeted based on location, age, gender, or interests, so they will show up only when they’re relevant to someone’s interests.

How to Setup Snapchat for Business Account
To Setup your Snapchat for Business Account, the first thing you need to do is create an account. This is easy, just go to the app store or Google Play and download the app. Once you’ve done that, you can start adding friends and sending them snaps. Follow the steps below –

Create a Snapchat account for your business.
Add your email address to the account and make sure it is verified.
Add a phone number to the account, this is optional but recommended as it will make it easier for people who want to contact you through Snapchat.
Create a username that matches your business’ name or logo, and add an emoji icon next to it (optional).
Select “Add Friends” and type in the names of people you want on your friends list, or select “Add Nearby”.
Tap on the gear icon at the top right corner of the screen and scroll down until you see “Snapchat Business Tools” > “Manage Friends” > “Add Friends Manually” > type in their username or snapcode (if they have one).
Upload pictures that are relevant to your company or industry.
Create interesting stories about your company or industry, as well as about what you are doing in general.

How to Use Snapchat for your Business
There are many ways that you can use it to promote your business. Once you’ve got the hang of it, you can easily level up your Snapchat marketing game. Here are a few things you can do –

Promote your brand
Share behind-the-scenes photos
Create a contest or giveaway
Use it as a customer support tool
Use it as a marketing tool
Offer discounts or coupons
Use Snapchat’s “discover” feature
Use Snapchat’s “live” feature

If you’re looking for a way to reach out to your customers, there’s no better way than with Snapchat. The platform has exploded in popularity over the past few years, and it’s not hard to see why.

Ways You Can Promote Your Brand with Snapchat Marketing
The first thing you need to know about using Snapchat for business is that it’s not just about posting pictures and videos.
You can use Snapchat to connect with your audience, build trust and loyalty, and even drive sales. Let’s check out some of the most popular methods –

Create a Story
Stories are a great way to use Snapchat for business. Stories are short videos that last for 24 hours and can be viewed by anyone who follows you on the platform. Stories are great for sharing behind-the-scenes footage or behind-the-scenes interviews with customers who visit your store or office. You can also use stories to promote special events like sales or giveaways.
Add a Filter
Filters are another cool feature to personalize your content and make it more engaging for your audience. You can use filters to highlight certain aspects of your business, like your location or products offered (e.g., hats, sunglasses). Filters allow you to add a unique look to your photos or videos without having to edit them yourself.
Add Lenses
You can create your own AR lenses to wow your audience. Lenses, like filters, change the way your camera sees things, but they also allow you to add special effects like zoom or tilt shift to your photos or videos. Your company can use branded AR Lenses to carry out marketing campaigns, promote products, and raise brand awareness in a fun, interactive manner.
Use Geofilters
If you want to promote a local store or an event, such as a conference, concert, or store opening, Snapchat Geofilters offer a way to interact with a hyper-local audience. Geofilters allow marketers to create a Snapchat filter that’s offered to all users within a certain area for a specific period of time.
Use Snapchat Ads
Easily create ads, launch campaigns, monitor performance, and optimize them based on your goals using Snapchat’s advertising platform. Pick your audience that matters the most to your business and reach them based on their interests, behaviors, location, and more. On an average, Snapchat reaches 75% of millennials and Gen Z (Snapchat). You can launch ads with a budget of $5 a day.

How to Leverage Snapchat Advertising
You can try out Snap Ads to promote any type of content, your product or app, or drive users to your mobile website and a lot more.
Snap Ads are a brilliant way to advertise your business because they have a swipe-up rate that is 5x higher than the average click-through rate on other social media platforms (Snapchat).
Things you should keep in mind while developing an effective Snapchat Advertising strategy –
– What is your target audience’s demographic?
– How old are they?
– What is their location?
– How do they interact online?
– How do they search for and find products or services?
Once you have this information, you can build your Snapchat campaigns around it to get the maximum ROI.
Furthermore, Snapchat Audience Insights reveals to you how users engage with your ads, enabling you to create more relevant content and broaden the reach of campaigns by introducing segments that look similar to those of your target audience.
On the Snapchat ads dashboard, you can easily monitor reporting and evaluate results and performance in real time. This provides you with actionable insights, so you can make data-driven decisions and improve your Snapchat campaigns over time, optimize your ads and achieve maximum return on investment.

Now that you know the numerous tips and benefits Snapchat has to offer to promote your Business, what are you waiting for?
Go ahead and invest in Snapchat marketing.
Expert Snapchat Marketing agencies can help develop reliable and efficient strategies depending upon the type of business you run. An efficient Snapchat Advertising consultant understands who your target audience is, how to reach them, how to measure the results of your campaign, and how to optimize it based on what works best.
Consult Propel Theory for the best Snapchat Marketing strategies that work well with the targeted audience of your brand.