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Linking Google My Business to AdWords - A Guide
Google AdWords might seem pretty straightforward from the surface. Clicks, Leads, Sell, Advertisements, simple – right?
But there is so much to it that needs to be taken care of. Many among you might find this investment futile and somewhat fearsome too. But trust us when we say this, each expenditure on AdWords will come back as a fruitful result; you only need to do it right! Digital marketing experts and SEO specialists worldwide suggest linking GMB to Google AdWords.
There are several advantages of using Google AdWords over any other similar services. We have listed a few of them for you.
Ask the best digital marketing agencies in the world, and they will agree to all these benefits of linking Google My Business to AdWords. Digital Marketing gurus are adopting this technique as well.
A local extension is a terrific method and works wonders to attract more clients to your region. This feature further facilitates making the user experience even more effortless, whether you are a small business or an extensive network. In addition, local extensions can administer the improvement of your Google Ads Quality Score when you are running an AdWords campaign. AdWords, especially when linked with GMB, provide extra ad space on the digital platform for your business. This, in turn, will help you get additional clicks from local searches.
This is especially true for small enterprises that have many physical locations. As a result, you’re piling as much information as possible into your clients’ little space.
Linking your Google My Business and AdWords accounts is a convenient way to expand the way your ads appear on the platform. There are simple steps to perform this setup.
Log into your Google AdWords account. We suggest you use the same credentials for all the Google services. Use the correct login details, your own or the clients’. It is necessary to ensure that you have access to the Google account.
Extensions provide an extensive reach to your ads and help expand the entire advertisement idea.
This is present at the top of the existing page. Here, you will easily find all your extensions of different categories.
This is blue in color and appears somewhere in the top left corner. This section allows you to set up the local extensions in AdWords.
A drop-down will show you a spectrum of extensions; Location Extensions will be your pick for GMB setup.
As the pop-up window appears on the screen, choose the required GMB account. If it isn’t the account, you are working on, you would have to request access.
Make sure the locations for all your campaigns are the same. Selecting the location for the campaigns is a highly crucial step.
You will have checkboxes for the different ad campaigns. Choose the applicable ones.
Oh, that rhymed! This section will facilitate you to examine your previews thoroughly for the respective location extensions. Make sure the links are opening and working. Checking the previews will help you specify whether you have successfully linked Google My Business to AdWords. This is your final stop and a final look; ensure everything is perfect!
Hit that save button, and you are all set to go. Boom!
This was our quick and step-by-step manual regarding linking Google My Business to AdWords. Give it a try, and let us know if we can cater to any other SEO or Marketing needs for you. Take only the right steps to give wings to your digital presence. When in doubt, visit only the best digital marketing agency in New Carolina. We at Propel Theory have a customizable approach to finding solutions for your Digital Marketing needs.
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