If you are a digital marketer, website owner , blogger or website developers, then this SEO Bootcamp is an ideal workshop for You.
The key to successful SEO is to work smart. This live event will deliver SEO training and exercises that will teach SEO best practices and show you how to immediately apply SEO to your website or blog.
This SEO bootcamp wraps all strategies involved in SEO into a concise, actionable process flow that anyone can follow. This SEO boot camp consists of practical knowledge that helps you get started immediately.
This SEO bootcamp will teach you strategies to optimize your website content for achieving the desired search engine ranking. You will be able to learn the theory behind Google search and other search engine algorithms.
You will work on real life SEO projects. This will act as a springboard to your career in SEO.
Expert tips on SEO best practices, market research and conducting initial audits
The only thing constant in the SEO world is change. Stay updated with the latest trends and algorithms of various search engines.
Learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Digital Marketing Career Options
Introduction to the Conversion funnel
Acquisition vs. Retention marketing
Campaigns vs. channels
Buyer Personas
Value proposition Design
B2B & B2C Positioning
Understanding Google & Bing Algorithms
Website Planning & Content Structure
On-Page SEO
Off Page SEO/Link building
Technical SEO
Local SEO
Advanced SEO Tricks
Tying Content to the Conversion Funnel
Content Types: Quality vs. Quantity
Content marketing metrics & platforms
Social media channels for distribution
Social media Goals & Metrics
Social media management Technology
Paid social advertising platforms
Google ADs & Bing ADs
Campaigns: Search, Display, Video, Mobile & Shopping
CPC bidding and optimization
Paid search metrics & Custom Reporting
Audiences & Re-marketing
Automation & Scripts
Advanced PPC tricks
Email broadcasts & Drip email campaigns
Omni-channel Integration: Email, SMS,
WhatsApp, Messenger, Bots
Autoresponders & Workflows
Copy writing & Design best Practices
Email marketing metrics
Lead Scoring & Conversion
Advanced automation tricks
Google Analytics & Heat Maps
Account Setup & Understanding Reports
Dashboard & Segmentation
Marketing metrics & best practices
Attribution, Goals & Conversion Tracking
Landing Pages & AD Copies
User experience and Design improvements
Students
Courses
Trainers
Corporate Clients
Every week, as you progress through the Digital Bootcamp projects, you will discuss one-on-one with your mentor. You get to ask them questions about the course, clear your doubts, get feedback on projects, or you could ask for career advice. This mentorship time can be filled with all the help you need.
available from 10:00 – 19:00
Address 3212 River Rd, Frankfort, MI, 49635
Email contact@company.com
