Do you want to know how to use social media marketing to increase your brand awareness ? Do you want to generate leads and conversions on social media? Then, this social media marketing Bootcamp will provide all the fundamentals of social media marketing you will need in a short term program.
The Social Media Marketing Bootcamp is an exclusive workshop to discover everything you need to know to leverage the power of social media
This Social media bootcamp will teach you strategies to optimize your social media profile for achieving the desired marketing objectives. You will be able to learn strategies to target the right audience and run effective campaign.
You will work on real life Social media marketing projects. This will act as a springboard to your career in social media marketing
Expert tips on various social media platforms, Facebook pixel and conversion tracking
The only thing constant in the Social media world is change. Stay updated with the latest trends and algorithms of various social media platforms
Learn strategies for setting goals and client/stakeholder expectations, optimisation of social media posts and run campaigns
Digital Marketing Career Options
Introduction to the Conversion funnel
Acquisition vs. Retention marketing
Campaigns vs. channels
Buyer Personas
Value proposition Design
B2B & B2C Positioning
Understanding Google & Bing Algorithms
Website Planning & Content Structure
On-Page SEO
Off Page SEO/Link building
Technical SEO
Local SEO
Advanced SEO Tricks
Tying Content to the Conversion Funnel
Content Types: Quality vs. Quantity
Content marketing metrics & platforms
Social media channels for distribution
Social media Goals & Metrics
Social media management Technology
Paid social advertising platforms
Google ADs & Bing ADs
Campaigns: Search, Display, Video, Mobile & Shopping
CPC bidding and optimization
Paid search metrics & Custom Reporting
Audiences & Re-marketing
Automation & Scripts
Advanced PPC tricks
Email broadcasts & Drip email campaigns
Omni-channel Integration: Email, SMS,
WhatsApp, Messenger, Bots
Autoresponders & Workflows
Copy writing & Design best Practices
Email marketing metrics
Lead Scoring & Conversion
Advanced automation tricks
Google Analytics & Heat Maps
Account Setup & Understanding Reports
Dashboard & Segmentation
Marketing metrics & best practices
Attribution, Goals & Conversion Tracking
Landing Pages & AD Copies
User experience and Design improvements
Students
Courses
Trainers
Corporate Clients
Every week, as you progress through the Digital Bootcamp projects, you will discuss one-on-one with your mentor. You get to ask them questions about the course, clear your doubts, get feedback on projects, or you could ask for career advice. This mentorship time can be filled with all the help you need.
available from 10:00 – 19:00
Address 3212 River Rd, Frankfort, MI, 49635
Email contact@company.com
